When you want to stand out from the herd, you can either highlight your brand with vivid color or you can glam it up with a dose of dazzling gold and shimmery silvers. This is what rug manufacturer Global Accents did at High Point Market. They took the standard hide rug and blinged it! No [...]
Melissa Skips Christmas!
True confessions! I haven’t even begun my holiday decorating this year. I have been going back and forth to Atlanta so much that I simply haven’t found the time. Maybe I’ll skip it and be satisfied with images of years past. It seems that perhaps having six trees last year precludes the need or desire [...]
Marketing Strategies: Be Amazing for Best Results
At the recent High Point Market there were some incredible examples of brilliance in marketing. Perhaps my favorite was Creative Director Mike Farrell’s “Amazed.” He compared out current times to that of Dorothy in the Land of Oz but instead made it the land of AHHHS! I’m sharing an excerpt here from the press release [...]
Decorating and Design Trend Marketing: All for a Good Cause, Breast Cancer Awareness
We all know about Breast Cancer and easily recognize the global symbol of a pink ribbon, but did you know that you can now have that symbol as a functional part of your home interior? With Furniture for the Cure™ The Platt Collections has taken cause marketing to a new level with their fresh and [...]
Celebrate Your Health and Well-Being, Part II
So often we get caught up in our daily routines only to forget the most important element in our lives, our health and well being. We are so busy taking care of everyone and everything else that we ignore ourselves until we either get sick or end up at the doctor with an injury. While [...]
Decorating and Design Top Trends: Luxe Lamps with a Vintage Flair
J Douglas aptly states their tag line as The Art of Living, and an art it truly is. At the recent Highpoint Market I had the pleasure of meeting a handful of their creative manufacturers, including Julie Pinnell of Gallery Designs Lighting. Gallery Designs is part of a third-generation, family-owned lamp manufacturing company based in [...]
Decorating and Design Trend Marketing: All for a Good Cause, Buzz from Bees
One of the keys to effective marketing today is a great hook and at Fall Market in Highpoint, there were some great ones! The first I saw was featured by Ellen Gefen of TheHome.com when she shared what custom upholstery manufacturer C.R. Laine has done to support the honey bees. In case you’ve no clue [...]
Celebrate Your Health and Well-Being, Part I
So often we get caught up in our daily routines only to forget the most important element in our lives, our health and well being. We are so busy taking care of everyone and everything else that we ignore ourselves until we either get sick or end up at the doctor with an injury. While [...]
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by Melissa Galt
