When you want to stand out from the herd, you can either highlight your brand with vivid color or you can glam it up with a dose of dazzling gold and shimmery silvers. This is what rug manufacturer Global Accents did at High Point Market. They took the standard hide rug and blinged it! No longer is it just designated for that rustic Western retreat or a part of that retro 1950’s interior, now it can go full on urban sophisticate and city elegant. Take a look here at the gold and white patchwork hide opportunity.
Oh and if this has too much sizzle, perhaps you’d rather go for a black and white with touches of silver, or you want something perhaps more sculptural. There is a clever circle collage rug for just the right room, no bling, but great shape and interest.
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These are definitely not running with the herd or your ordinary rugs. And in today’s crowded marketplace it isn’t about the same old thing at a cheaper price, but instead standing out. It is also about taking an existing product with a limited niche and creating new niches for that same product. This is a great example of just such a strategy, from tried and true to a whole lot new, Global Accents gets it right. Creativepreneurism abounds!
Your comments and feedback are invited!
I agree, Melissa, successful marketing does entertain, engage, and inspire!
And the stories, especially if they have pictures!, are what people remember … and what they buy.
The next time I’m talking with a prospect, I’ll find my Wonder story to tell!
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Very cool! How do they feel and how will they wear? You know, I have those “ever so practical” clients and they will ask! Thanks for the tip!
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I’m not sure about these. I agree with you and Christine on successful marketing methods, but for me having sophisticated and honest products is always the best strategy. Just reworking or glamming up products to the point of disregarding the characteristics of your materials would not stand the test of time.
Incidentally I’ve blogged about leather rugs this week as well. http://www.touchit-design.co.za/index.php?option=com_content&view=category&layout=blog&id=4&Itemid=15
But in this case it is good, old fashioned craftsmanship that gives the product an edge.
Thanks for a very insightful post!
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